Mobile optimization of websites is the need of the hour. Today people use their phones more than their tablets, desktops, and laptops. And that is why it has become imperative to make your websites mobile friendly to attract more traffic to your webpage.
To stay abreast with the changing times and keep your business alive, it is high time to switch to responsive websites.
Here we share some major benefits of using responsive web design.
A website that is designed in such a way that it can adapt to any screen size is known as a responsive website.
Whether you use the website on a desktop, a tablet, or a mobile phone – the website is functional and user-friendly without any need for horizontal scrolling or pinching.
A mobile-friendly website gets high ranking on Google as compared to non-mobile friendly web pages.
This is so because Google has lately moved to the “mobile-first” index and therefore a responsive website is vital for search engine optimization.
A study has revealed that:
So if you do not have a responsive website that offers a great experience to your customers when they use it on their smartphones then you are likely to:
Starting in April 2018, Google has shifted to “mobile first” index. As per this move, Google now prefers mobile-friendly websites over non-mobile friendly sites.
This means if your website is mobile friendly then it has better chances of having a high ranking in the search engines.
2. Get Rid of Duplicate Content
Whether you have done it or not, but numerous companies have been using both a mobile version as well as a desktop version. This causes duplicate content on the web.
Google bots consider any individual URL as a unique website. So if you use yourcompany.com as the URL of your desktop website and m.yourcompany.com as the mobile site then you might be penalized for duplicate content.
Google crawlers do not consider these two URLs as of the same brand and expect to have different content on these two pages.
3. Reduce Bounce Rate
A responsive website reduces the bounce rate. The bounce rate is the percentage of users leaving your website instantly after looking at just one page.
As studies have revealed, these days, users do not prefer to stay on websites that do not offer a good user experience on mobile phones.
So with a static website, you are sure to have a higher bounce rate but with a responsive one, more users are likely to stay on your page.
A responsive website offers engaging and intuitive content that is useful and easy to read by the user on their preferred choice of device – mobile.
And the low bounce rate will make Google rank your site higher than others as it will be providing a good experience.
4. Better Loading Speeds
Responsive websites load quickly on mobile phones. A static site, on the other hand, may load properly on a desktop but it could have issues when being loaded on a mobile phone in small towns.
A responsive and mobile-friendly website solves the problem. And the time it takes to load your website plays a vital role in deciding your ranking in search engines like Google.
Google considered loading speed as a ranking signal in its system.
Also, studies have revealed that 50% of the users will leave the page if it does not load within 3 seconds. Moreover, 79% of the users who feel dissatisfied with the loading speed of a webpage are likely to not visit again that very page.
5. Improved User Experience
A responsive, mobile-friendly website provides a better user experience to the visitor. A user is always more interested in a user-friendly interface than lavish designs.
And when you want to give your user a great experience then mobile friendliness and easy navigation are the two most important aspects.
A responsive web design enables both – mobile friendliness and ease of navigation and readability to the visitor.
Google takes into account a few things when it comes to usability. How much time a user spends on the webpage plays an important role in deciding what ranking your website gets on Google.
Therefore, the user-friendliness of a webpage should be taken very seriously.
Get in touch with Mapzitech for innovative and mobile-friendly responsive web designs!
With more and more people using digital marketing strategies for their daily operations it has become very to actually measure the success if these campaigns.
If the campaigns are not evaluated then most of your advertising can go to waste and you might never realize it. By using certain parameters we can measure the success and understand where the campaign is lacking.
When you accumulate this knowledge you can use it attention to the factors where you should.
Here are a few parameters which you can use to measure your digital marketing campaign. Its a step by step process.
First and foremost step is to create a blueprint of what exactly you expect from your campaign.
The goals you set should be realistic with enough time and resources allotted to the campaign.
Evaluate those goals to check if they are possible or not.
The goals can be different for every campaign depending on what you’re actually trying to achieve.
The audience is the most important part if the campaign as all this is being done to attract and engage them.
So you need to keep a track of the type of audience you are reaching out to because if your audience is not actively taking part in your activities then you need to get better audience.
The audience should be sharing your content if you want to reach out to a larger audience.
From time to time you must analyze your digital presence to understand if you are on the right track to achieve the desired goal of the campaign.
By evaluating the presence on the internet you’ll realize if you’re missing out on
some major platform where you can target potential customers.
Monitoring and measuring the metrics should be done with a good platform so that you can get exactly the information you want.
There are some really good platforms you can choose from like Google analytics, HubSpot, Moz and many more.
Choose the one most appropriate for your website.
While analyzing if you come across any problems or any field where you are lacking then the adjustments in those fields should be done instantly.
We never know how much audience we might miss out on because of that problem.
Slow improvement on regular intervals will help you create the perfect campaign.
Everyone needs to realize that every organization needs a different campaign and must customize the campaign according to the needs.
Choose the most appropriate steps to get the best results.
The domain name you choose for your company plays a vital role in deciding its success. Domain name is just like your company name on the internet.
Apart from being your company’s identity, the domain name also helps in better search engine optimization and other vital marketing aspects of the online world.
Some companies choose to keep their company name as the domain name but the top domains name has the potential to have a powerful SEO impact.
This means it affects your presence in the online world and thus you need to be very careful in choosing just the right kind of domain that can add to your business profits directly.
There are best domain name ideas you need to take into consideration while choosing your best domain name. First of all, it should be easy to type and of common words that customers might type while looking for your site.
Make use of your keywords so that you can attract target audience with your domain name only. Keep the domain short and do not use any hyphens or numbers.
A simple and short domain name is easy to remember and therefore your customers are more likely to come back to your site more frequently.
It is a technical discussion and requires a lot of time and space to understand how search engines like Google work.
However, regarding domain name it is important to keep in mind that Google crawlers scan your website and then index data.
While doing so, crawlers take into account keywords, how updated the site is, usefulness of the content, and key signals. With the right kind of domain name.
It becomes easy for Google to recognize your keywords and target customers.
1. Using Right Keywords for Domain Name
It is considered best to have relevant keyword as your domain name; a keyword that may bring visitors directly to your site whenever they search for service/product that you deal in.
Sometimes owners buy multiple domain names just to cover a larger base of their niche business. You can use either a single keyword or go for a phrase.
2. Domain Name Creates Your Brand
Domain name gives you the identity on the Internet. You have to choose a name that helps your business be easily discoverable but you need to stick to your identity as well.
Your domain name should make relevance to the people. A domain should get you more clicks and visitors but it should also create a trust-based relationship with your customers.
3. Don’t Be Generic; Don’t Be Specific
Yes, the key to choosing the most appropriate domain name is to find a balance between being specific and generic.
By being generic your domain name becomes too common and there are chances that it will be very similar to your competitors.
By being very specific you miss the opportunity of customers searching for your company with a general keyword. So the domain name has to have a balance between generic and specific.
Going on either extreme can cause major loss to your business.
You will have to do research to find the trending keywords customers are looking for and then you can come up with a nice, creative, and easy to remember domain name.
Lastly, always remember that domain name is not only the responsibility of your IT team.
It is something that is going to affect your business, your sales, your traffic footprints, your bounce rate, and your presence on the Internet.
Thus, everyone onboard your company is going to be affected by the consequences of the domain name. So it is the accountability of everyone working for the company.