Mobile optimization of websites is the need of the hour. Today people use their phones more than their tablets, desktops, and laptops. And that is why it has become imperative to make your websites mobile friendly to attract more traffic to your webpage.
To stay abreast with the changing times and keep your business alive, it is high time to switch to responsive websites.
Here we share some major benefits of using responsive web design.
A website that is designed in such a way that it can adapt to any screen size is known as a responsive website.
Whether you use the website on a desktop, a tablet, or a mobile phone – the website is functional and user-friendly without any need for horizontal scrolling or pinching.
A mobile-friendly website gets high ranking on Google as compared to non-mobile friendly web pages.
This is so because Google has lately moved to the “mobile-first” index and therefore a responsive website is vital for search engine optimization.
A study has revealed that:
So if you do not have a responsive website that offers a great experience to your customers when they use it on their smartphones then you are likely to:
Starting in April 2018, Google has shifted to “mobile first” index. As per this move, Google now prefers mobile-friendly websites over non-mobile friendly sites.
This means if your website is mobile friendly then it has better chances of having a high ranking in the search engines.
2. Get Rid of Duplicate Content
Whether you have done it or not, but numerous companies have been using both a mobile version as well as a desktop version. This causes duplicate content on the web.
Google bots consider any individual URL as a unique website. So if you use yourcompany.com as the URL of your desktop website and m.yourcompany.com as the mobile site then you might be penalized for duplicate content.
Google crawlers do not consider these two URLs as of the same brand and expect to have different content on these two pages.
3. Reduce Bounce Rate
A responsive website reduces the bounce rate. The bounce rate is the percentage of users leaving your website instantly after looking at just one page.
As studies have revealed, these days, users do not prefer to stay on websites that do not offer a good user experience on mobile phones.
So with a static website, you are sure to have a higher bounce rate but with a responsive one, more users are likely to stay on your page.
A responsive website offers engaging and intuitive content that is useful and easy to read by the user on their preferred choice of device – mobile.
And the low bounce rate will make Google rank your site higher than others as it will be providing a good experience.
4. Better Loading Speeds
Responsive websites load quickly on mobile phones. A static site, on the other hand, may load properly on a desktop but it could have issues when being loaded on a mobile phone in small towns.
A responsive and mobile-friendly website solves the problem. And the time it takes to load your website plays a vital role in deciding your ranking in search engines like Google.
Google considered loading speed as a ranking signal in its system.
Also, studies have revealed that 50% of the users will leave the page if it does not load within 3 seconds. Moreover, 79% of the users who feel dissatisfied with the loading speed of a webpage are likely to not visit again that very page.
5. Improved User Experience
A responsive, mobile-friendly website provides a better user experience to the visitor. A user is always more interested in a user-friendly interface than lavish designs.
And when you want to give your user a great experience then mobile friendliness and easy navigation are the two most important aspects.
A responsive web design enables both – mobile friendliness and ease of navigation and readability to the visitor.
Google takes into account a few things when it comes to usability. How much time a user spends on the webpage plays an important role in deciding what ranking your website gets on Google.
Therefore, the user-friendliness of a webpage should be taken very seriously.
Get in touch with Mapzitech for innovative and mobile-friendly responsive web designs!
With more and more people using digital marketing strategies for their daily operations it has become very to actually measure the success if these campaigns.
If the campaigns are not evaluated then most of your advertising can go to waste and you might never realize it. By using certain parameters we can measure the success and understand where the campaign is lacking.
When you accumulate this knowledge you can use it attention to the factors where you should.
Here are a few parameters which you can use to measure your digital marketing campaign. Its a step by step process.
First and foremost step is to create a blueprint of what exactly you expect from your campaign.
The goals you set should be realistic with enough time and resources allotted to the campaign.
Evaluate those goals to check if they are possible or not.
The goals can be different for every campaign depending on what you’re actually trying to achieve.
The audience is the most important part if the campaign as all this is being done to attract and engage them.
So you need to keep a track of the type of audience you are reaching out to because if your audience is not actively taking part in your activities then you need to get better audience.
The audience should be sharing your content if you want to reach out to a larger audience.
From time to time you must analyze your digital presence to understand if you are on the right track to achieve the desired goal of the campaign.
By evaluating the presence on the internet you’ll realize if you’re missing out on
some major platform where you can target potential customers.
Monitoring and measuring the metrics should be done with a good platform so that you can get exactly the information you want.
There are some really good platforms you can choose from like Google analytics, HubSpot, Moz and many more.
Choose the one most appropriate for your website.
While analyzing if you come across any problems or any field where you are lacking then the adjustments in those fields should be done instantly.
We never know how much audience we might miss out on because of that problem.
Slow improvement on regular intervals will help you create the perfect campaign.
Everyone needs to realize that every organization needs a different campaign and must customize the campaign according to the needs.
Choose the most appropriate steps to get the best results.
A cell phone is an incredible asset in the possession of in excess of seven billion individuals around the world, who use it to consume snackable data in a hurry. For partnerships, it gets truly critical to upgrade their site to fit this little scrollable screen. All things considered, everything no doubt revolves around pleasing the client’s thumb!
The web crawler goliath Google, gives these enhanced sites with better portable hunt rankings. On account of Mobilegeddon, an extravagant name given to a calculation update, which gives need to sites that show well on cell phones. After it was sent off on 21 April 2015, Searchmetrics observed that non-versatile locales had a deficiency of around 0.21 situations overall.
Would you like to realize how dynamic your site is? Click here and check whether you are conveying the experience your purchasers are searching for.
Assuming your site does inadequately in the test, there are chances that your site probably won’t be improved with Google’s formally perceived setups, which are:
Responsive web design company
Dynamic Serving
Separate URLs
No matter what the portable arrangement you could use, here are some all-encompassing action items that everything advertisers can use to construct an easy to use and SEO improved versatile experience:
With no discussion, a dynamic site should utilize text that can peruse without zoom in. There are two most crucial necessities:
(a) Google suggests 12 pixels as a base text dimension, which can undoubtedly be perused without squinting or squeezing.
(b) The textual style should be spotless and clear as an excessively improving text style could cause disturbance in perusing.
A site’s substance can represent the moment of truth the initial feeling on your shopper. Thus, ensure that this part is done conveniently, with next to no messiness. When you cause strain in the customer’s eyes, your rival gets the pats on the back.
It is generally expected a disappointing encounter to tap on difficult to-click connections and buttons while visiting a site on a cell phone. Contemplate your customers! An encounter like that is absolutely a repugnance, which is sufficient to drive away an imminent lead. Wish to keep away from this? Follow the tips underneath:
(a) Use 7mm x 7mm least size for essential tap targets.
(b) Leave least 5mm space between tap targets.
This will guarantee that the client gets precisely the thing he’s searching for and doesn’t wind up skirting the real issue (play on words planned). It will facilitate the route and urge purchasers to remain on your site. Simply ensure that the interactive buttons are plainly marked and guests know where the tap will lead them.
Stoppage is the greatest mood killer for any portable guest and weighty CSS or JavaScript are its dearest companions. Furthermore, it truly harms your pursuit rankings. Uplifting news! Google suggests packing the site’s code at every possible opportunity and redesigning CSS on the off chance that it’s causing log jams.
Star tip: You can utilize Google’s PageSpeed Insights instrument to ensure that your site’s pages are stacking quickly across gadgets. When the instrument investigations your site, it’ll give you a speed score and permit you to realize what should be gotten to the next level.
Having video content without a doubt makes a site look appealing, yet it is similarly irritating when the video doesn’t play. It regularly happens when the site isn’t dynamic. To upgrade the recordings for cell phones, try to try not to utilize <object> implants, rather use <iframe> inserts. It’ll make the video viable with a more extensive scope of cell phones and programs.
Enlivened content? Don’t sweat it. You don’t need to rely upon Flash any longer.. Google suggests involving HTML5 for liveliness, which you can make utilizing Google web design and development.
Indeed, you read that right. Whenever you’re finished advancing your site for portable, Google will consequently re-slither and yet again file the site. Wish to make the cycle quicker? Use Fetch as Google instrument to provoke Google to re-slither and yet again file your site.
On the other hand, assuming your site has any URLs that should be handled, you can decide to present a site map. Simply ensure that it incorporates the “lastmod tag” assuming your versatile pages have prior URLs.
We trust that at this point you probably educated new things about Google’s versatile calculation and how you can utilize it to receive rewards for your site. Since clients like to be on little screens, as organizations our obligation is to be the place where they need us to be. That is the thing client experience is about. In addition, having a dynamic site is not any more a ‘good to have’, however has turned into ‘an absolute necessity have’.