The ‘design’ aspect of your website is an important element that attracts customers to your page. Unfortunately, the website design is enough undervalued when it comes to rationalizing investment and calculating measurable ROI. While some business owners may not agree that the aesthetics of the website produces a measurable ROI, we state that the relevant design can do wonders for your brand! Designing and redesigning your website can help you in many ways, thus proven to be a useful investment.
1. A longer website visit = ROI positive
It is clear that if the customer spends more time on your website, they are more likely to buy your product. According to famous publications, ‘web design for ROI’, people make mental notes about the credibility of your brand in milliseconds on your website. There is a positive correlation between the time spent on your website and ROI website design. Although this may seem like the size of ROI that is intangible, customers rarely distinguish between products and packaging. This means it’s important for you to design your website that makes it simple, clean and easy to navigate.
A recent survey by social triggers reveals the following facts:
94% of respondents focus on the design and layout of the website
Only 6% of respondents focus on website content
Most respondents believe that in the world of e-commerce, a website must be considered a separate product / service
In addition, let’s look at some of the main reasons that potential customers don’t trust a badly designed website. Remember that this information is compiled after extensive research on avid website visitors. If you think that your website shows one of the following, you have to think about redesigning.
Pop-up: Visitors to websites believe that pop-up is annoying and irrelevant. More often than not, customers immediately leave the website if heavy pop-ups.
Ineffective search index: if the search facility on your website does not show relevant results, customers are confused and close the page.
Colour Web Design: If the layout (most specific, colour) of the website is monotonous, customers tend to leave the page, because of boredom.
Number of text and font quality: If the website is too text, customers find it difficult to navigate. Next, the font size must be ideal.
2. Optimization
You don’t need elements that don’t need to make your website look attractive. Customers trust web sites that are easily navigated. By eliminating luxury applications on your website, you will reduce your costs. Instead, you must focus on making your website be used, that is, giving customers a clean and easy to use website. This will increase traffic, leading to the growing ROI.
3. Measure ROI through a shopping cart trend
According to the latest statistics from “web design for ROI”, the average level of neglecting online shopping cart is 60%. What did this tell us? Customers can, at first, look enthusiastic to buy your products online and fill their shopping baskets. However, they may or may not produce purchases. Building a better shopping cart is an important component of redesigning the web. Call-to-actions and smooth email reminders are a great way to optimize customer shopping experience. This in turn will increase your ROI.
Convincingly, we believe that when consumers visit your website, they don’t just buy your product or service. In fact, they assume a certain level of credibility in your brand. The latest statistics have proven that design is a fundamental component of strategic business tools and maximizing profits.
