5 Reasons Why You Should Invest In A Professional Website Design!

Whether it is that you have a small sized business or a large conglomerate, having a professional website from a professional website designer & developer is a must in today’s competitive era to survive. Think it this way that when the owner of the business itself is least concerned about investing in the betterment of his/her business then how can you expect some xyz (future prospective client) to invest into your business by availing any of your services or products?

Well, if you are still confused and thinking and finding out answers to such questions arising in your mind then you need to go through this entire blog. At the end you will surely get all your doubts sorted as to why it is so much important to have a well designed website for your business to grow and flourish day in and out.

Web Design Company in Alwar and Jaipur
Web Design Company in Alwar and Jaipur

So, here’s the list to those 5 reasons!

It’s a Platform You Own and Control:

By this we mean to say that having an online presence is not just mere a need of the business that is to be fulfilled in order to grow. Growing in real sense means owning and controlling that online platform so as to make the people see what they actually want to see. Reading the mind of your future prospective clients correctly can be one of the biggest turning points to attract more and more visitors to visit your website. Also, one another big advantage of having a fully fledged interactive website with top notch design is that it makes a brand image of you in the market as more and more people come to know about you through the internet. It’s a place where you can showcase as to whatever you want to and if you do it intelligently, your business is sure to fly to great heights.

Grow your Audience:

When you have a well designed professional website, it tempts people to visit and interact with it more and more. This is one of the ways which attracts people to your online presence in turn helping in growing your audience.

Gives your Business Credibility:

People these days research a lot on the internet before availing any service or buying any product. So, if you are online for your target audience with all the necessary and correct information and have a well maintained online presence be it web design and development or implementing best digital marketing practices, following all these steps is sure to give your business credibility and an edge above your competitor.

Easily Provide Information:

Having a good online presence with a easy and accessible smooth User Interface (be it the layout, inclusion of contact form, map inclusion for location), all these features set you apart from your competitor and provide easy accessible information which drives more traffic towards your website in turn providing you with the desired leads.

Saves Money in the Long Run:

Last but not the least, all this doing saves you a lot of money in the long run. Now why do we say so? Because in today’s changing time the demand is to invest in the online medium for all your marketing needs rather than just relying on the traditional ways in order to drive a good amount of sales. Yes, traditional marketing is still in existence and important too but with changing times and in order to keep yourself going in the competition, you will have to switch to the online marketing tactics sooner or later which is lesser expensive compared to the traditional marketing methods and in turn more productive and result oriented too. You can only realize so when you will do it.

 

So, if you are now sure and wanting to make your online presence count, we at MapziTech are here to help you as we are one of the best Web Design Company in Alwar and Jaipur you can rely upon! Do contact us and then be rest assured to get one the best websites designed by our expert team of professionals and see your business flourish to new heights!           

   

 

 

 

 

 

 

 

 

domain name
How to Choose an Impactful Domain Name

How to Choose an Impactful Domain Name

The domain name you choose for your company plays a vital role in deciding its success. Domain name is just like your company name on the internet. Apart from being your company’s identity, the domain name also helps in better search engine optimization and other vital marketing aspects of the online world.

Some companies choose to keep their company name as the domain name but the domain name has the potential to have a powerful SEO impact. This means it affects your presence in the online world and thus you need to be very careful in choosing just the right kind of domain that can add to your business profits directly.

Basics of Choosing Domain Name

There are a few basic things you need to take into consideration while choosing your domain name. First of all, it should be easy to type and of common words that customers might type while looking for your site. Make use of your keywords so that you can attract target audience with your domain name only. Keep the domain short and do not use any hyphens or numbers. A simple and short domain name is easy to remember and therefore your customers are more likely to come back to your site more frequently.

How Google Works

It is a technical discussion and requires a lot of time and space to understand how search engines like Google work. However, regarding domain name it is important to keep in mind that Google crawlers scan your website and then index data. While doing so, crawlers take into account keywords, how updated the site is, usefulness of the content, and key signals. With the right kind of domain name, it becomes easy for Google to recognize your keywords and target customers.

Using Right Keywords for Domain Name

It is considered best to have relevant keyword as your domain name; a keyword that may bring visitors directly to your site whenever they search for service/product that you deal in. Sometimes owners buy multiple domain names just to cover a larger base of their niche business. You can use either a single keyword or go for a phrase.

Domain Name Creates Your Brand

Domain name gives you the identity on the Internet. You have to choose a name that helps your business be easily discoverable but you need to stick to your identity as well. Your domain name should make relevance to the people. A domain should get you more clicks and visitors but it should also create a trust-based relationship with your customers.

Don’t Be Generic; Don’t Be Specific

Yes, the key to choosing the most appropriate domain name is to find a balance between being specific and generic. By being generic your domain name becomes too common and there are chances that it will be very similar to your competitors. By being very specific you miss the opportunity of customers searching for your company with a general keyword. So the domain name has to have a balance between generic and specific. Going on either extreme can cause major loss to your business. You will have to do research to find the trending keywords customers are looking for and then you can come up with a nice, creative, and easy to remember domain name.

Lastly, always remember that domain name is not only the responsibility of your IT team. It is something that is going to affect your business, your sales, your traffic footprints, your bounce rate, and your presence on the Internet. Thus, everyone onboard your company is going to be affected by the consequences of the domain name. So it is the accountability of everyone working for the company.

 

 

digital marketing campaign
How to Check Performance of a Digital Marketing Campaign

With more and more people using digital marketing strategies for their daily operations it has become very to actually measure the success if these campaigns. If the campaigns are not evaluated then most of your advertising can go to waste and you might never realize it. By using certain parameters we can measure the success and understand where the campaign is lacking. When you accumulate this knowledge you can use it attention to the factors where you should. Here are a few parameters which you can use to measure your digital marketing campaign. Its a step by step process.

1. Set your digital marketing goals

First and foremost step is to create a blueprint of what exactly you expect from your campaign. The goals you set should be realistic with enough time and resources allotted to the campaign. Evaluate those goals to check if they are possible or not. The goals can be different for every campaign depending on what you’re actually trying to achieve.

2. Examine the audience you’ve reached

The audience is the most important part if the campaign as all this is being done to attract and engage them. So you need to keep a track of the type of audience you are reaching out to because if your audience is not actively taking part in your activities then you need to get better audience. The audience should be sharing your content if you want to reach out to a larger audience.

3. Evaluate your Digital presence

From time to time you must analyze your digital presence to understand if you are on the right track to achieve the desired goal of the campaign. By evaluating the presence on the internet you’ll realize if you’re missing out on
some major platform where you can target potential customers.

4. Use a Good Analytics Platform

Monitoring and measuring the metrics should be done with a good platform so that you can get exactly the information you want. There are some really good platforms you can choose from like Google analytics, HubSpot, Moz and many more. Choose the one most appropriate for your website.

5. Make the improvements instantly

While analyzing if you come across any problems or any field where you are lacking then the adjustments in those fields should be done instantly. We never know how much audience we might miss out on because of that problem. Slow improvement on regular intervals will help you create the perfect campaign.

Everyone needs to realize that every organisation needs a different campaign and must customize the campaign according to the needs. Choose the most appropriate steps to get the best results.

Content Marketing Courses
Latest Content Marketing Methods

Content is the present and the future of internet. Content is not just the written matter but all sorts of things through which information is delivered to the user. Marketing the Content is equally important as creative good quality content. Everyone on the internet is searching for content and as a creator You’ve to make sure that its your content that reaches them first. There are many types of content marketing strategies and you must choose the best one suitable for your content. With time new strategies are being created and used everyday. So if you want to
stay in the competition then you must be aware of the latest marketing strategies. The latest and most effective content marketing strategies are listed down.

1. Videos

According to Forrester Research, a 1 minute video is worth 1.8 billion words. That’s because a video is very eye pleasing to watch and consumes much lesser time compared to written content. Other studies reveal that 45% of internet users spend more than 1 hour watching videos in youtube and facebook. So it is clear that with video you can reach out to vast audience with much less effort and time.

2. Social Media

Social marketing is the single biggest platform on the internet being used by so many people from all around the world. There are multiple ways through which you can promote your content on social media like sponsoring the content or shoutouts from other pages. If you produce good quality content then people will share your content and that is the quickest way to get popular.

3. Podcasts and eBooks

People nowadays spend so much time in their daily commute between work and home. If you are good enough to convey your content through voice only, then this is the perfect method to create and market your content as people can’t look at a screen or don’t want to when they can enjoy through their ears only. There are many platforms where you can publish your eBooks and podcasts or create your own platform. Just keep the duration between 20-40 minutes to keep the listener entertained and attentive.

4. Conduct Webinars

With the introduction of platforms like GoToMeeting, Skype, Google Hangouts, you can conduct your own webinars to target your target audience. Most people don’t want to go out to attend seminars. So this is the best way to conduct a virtual seminar where everyone from your audience can participate at the same time. Try to make your Webinars as interactive as possible.

5. Guest Blogging

With just blogging on your website getting old school and ineffective the new thing is Guest blogging. It is a fundamental technique to build quality back links for your business. It helps you to expand your audience and bring in more and more traffic on your website. You should connect with other websites and post content on those websites to get more audience. Through this method more and more people will come across your content.

Choosing the most appropriate method for marketing your content is very important so choose wisely.

responsive web design
How Responsive Web Designs are Beneficial

Mobile optimization of websites is the need of the hour. Today people use their phones more than their tablets, desktops, and laptops. And that is why it has become imperative to make your websites mobile friendly to attract more traffic to your webpage. To stay abreast with the changing times and keep your business alive, it is high time to switch to responsive websites.

Here we share some major benefits of using a responsive web design.

Read more